'Have a Nike Day' Nike Pop Up Conceptual Project
Client: Nike (Conceptual)
Conceptual project based on Nike's 'Have A Nike Day' range, and visualised in a non-specific warehouse space as a retail pop-up or product range launch.
The 'Have a Nike Day' range features bold colours, tie dye print and playful illustration; taking inspiration from 1960s hippie culture and using the unexpected industrial space as as a counterpoint, the space embodies a dream-like quality and presents as a mirage in the Nevada desert. Playful use of colour, light and scale creates an immersive environment which speaks to the photoshoot and the product itself.
Taking the setting of the campaign shoot as inspiration, the red sand desert extends into the space and the blue cloudy sky appears as a motif across surfaces on product displays and freestanding print.
Campaign shots are realised in larger-than-life scale and are interspersed with accompanying cloud print circles to extend the key visuals beyond the limits of their framing for an immersive quality.
Slogan LED sits above the main space as a large scale backdrop and photo-moment, with VW camper van for food vendor or activation. Circular truss lighting ring speaks to the industrial architecture and marries both worlds whilst providing atmospheric lighting to enhance the surreal and dreamlike quality of the space.
This is a conceptual project for portfolio use only and was not produced in partnership with or endorsed by Nike.
